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Web Global Media a division of 1699407 ONTARIO INC.
E-Commerce is a custom-designed shopping application, which
allows your users to buy on-line from your interactive catalogue of products or
services. Credit card processing, admin control and generating reports are all
part of an E-commerce package.
It’s a fact. Companies who accept credit card
payments for goods and services tend to generate higher revenues than those who
only accept cash. According to industry statistics, the average credit card
sale is $40 versus just $9 for the average cash sale. If that isn’t enticement
enough, consider the disadvantage you may face if competitors offer credit card
payment options that you do not.
Web Global Media provides a free consultation and will work with you to understand which E-commerce solution would be feasible and a benefit to your company.
How does an E-commerce application work?
An E-commerce application uses real-time
processing with a secure server and encryption certificate, which processes
transactions instantly. Automatic Processing is a great time saver for web
merchants who don’t want to enter credit card information manually
one order at a time. With Automatic Processing your website works with your
payment processor to verify the card and complete the transaction. You are only
notified of successful orders thereby saving valuable time.
When your customer fills out an order form and enters
his/her credit card information, the information is then sent via a secure
connection (SSL) to your payment processor or transaction service company. Your
processor will send a secure message to the bank that issued the purchase. In
addition, the processor will verify that the account is active and that the
card is not reported stolen.
Once a transaction is authorized, the issuing bank will
send your processor an authorization for the funds and reserve the monies.
Your website will then be notified of the approval so you can accept and
process the order. You may want to consider forwarding your customer to a
confirmation page to thank them for their order and acknowledge that it has
been received. If a customer’s credit card is not approved, your website will
be notified so you can redirect them to a “Order Failed” page.
Just as you incur fees with a merchant account, you incur
fees through your online processor. The fee structure is almost identical, but
the procedure is much easier. There is no substantial “review” of your
business, nor should there be any application fees.
All of the real-time transaction steps mentioned above take only a few seconds or minutes to process,
depending on the customer’s internet access speed and modem.
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