Web Global Media a division of 1699407 ONTARIO INC.

Below is a short list of ideas, questions and comments to help you in the task of choosing and deciding upon what content to put on your Web site. While the technology is what makes things happen it is relatively academic compared to the creative human ideas of valuable quality content.

1. What information will visitors be looking for when visiting your site? What do they ask for when they call on the phone? What information have you traditionally mailed and/or faxed to them? The same information should be included in your content.

2. What kind of plan and procedures have you implemented to deal with the feedback from people coming to your site? Who will be responsible for answering email on a daily basis? Email should be handled in the same way and have the same priority as phone calls.

3. What incentives, such as a discounts, complimentary samples or publications can you use to encourage participants to provide you with information? This information will often give you the opportunity to serve your customers with products or services that your competitors are not providing for which the client would be willing to pay more.

4. Is it helpful to have case studies or "success stories" on your site to provide a better understanding of how you do business? Your web site is an excellent place to further explain what you do and how you do it that sets you apart from your competition.

5. What can you think of that would facilitate your actual business process and save yourself time, work and money? (i.e. forms, surveys, FAQs, automated scoring, analysis, documentation and interpretation procedures.) When your information is online you are empowered with the flexibility to make it available to anyone, anywhere and at anytime. This also reduces your printing and mailing costs.

6. What kinds of access do you want to give to your different user groups? You can password protect any information so that you have control over who has access to confidential or proprietary information. You can customize and target a specific presentation, product and pricing to one particular audience or to many and are able to track the progress and success of your efforts.

7. A monthly or quarterly newsletter can benefit your customers and organization by providing a vehicle in which to "stay in touch" with each other. This can eventually get you invited to be a guest speaker to share your ideas and philosophy that will have people considering you to be an expert in your industry.

8. Will you have a need for a human resources section to announce future job openings and/or professional recruiting purposes that may be on a project basis? Your Web site is an excellent medium and location for providing, disseminating and receiving this kind of information.

9. Are there, or will there be, "news" events that will benefit your organization by including them on your site? (i.e. new clients, new projects, new ideas, new methods, new offices, awards etc.)

10. Avoid gratuitous uses of technology. While animations are 'cool' and 'hip' to have on your site, it is best to have a reason for using a certain technology or utility. As an example, you might weigh the value of adding six extra articles for the same price of an animated logo. Of course it would be great to have the animated logo but as long as you have a limited budget you are better served by more content than style. Remember that on the Internet, Content Is King!

Your WEB CONTENT Checklist

• Are there any special background images you'll be needing?
• Do you have a Company Logo already?
• Do you have all of your Main Categories named? (ie. Home, Products, Pricing, Description, Order, About Us, etc.)
• Do you have any Main Categories that will require certain Special Photos or Graphics? (Products, Services, etc.)
• Do you have any Product Descriptions, Overview of Services, directions for items, etc.
• Do you have any Files that will be downloadable?
• Do you have any Databases that you will want to incorporate?
• Is your Content written and Formatted for each Main Category?
• Will you have any Ads or Banners on any Pages?

DEVELOPING CONTENT: What should you say?

1. Describe your products and/or services thoroughly. Provide clear images of as many products as possible. Studies are showing that customers are much more likely to buy products online when the product is described visually in addition to the written description. Try to provide a comprehensive overview of your products or services within static pages, even when detailed descriptions are already contained within your database. Dynamic content continues to be difficult for search engine robots to disseminate. Give prices! People expect to see the $ as they would in a traditional store.

2. Describe your business and the people involved with it. Be clear about how long you've been in business, where you're located, and the skills of the personnel involved. Web sites have a tall order to replace the visual information that clues the shopper in when meeting with a vendor or proprietor. Provide a photo of the people, a photo of your storefront, avoid using canned images (clip art, stock photos, etc.) and opt for images with integrity that truly pertain to and personalize your company, even when those photos are less polished and professional.

3. Give information freely. Offer advice, help, and assistance to your clientele. What questions are you asked most often when meeting clients and customers in person? Provide answers to those questions to your online customers before they ask. Many will be too impatient, impulsive, or uncomfortable with emailing you with questions. They do not have to leave your store, drive to another store, and find someone to help them in order to shop around and compare products/services. They don't even need to think of something polite to say to get you off the phone and call the next listing in the yellow pages. They only need to click the "back" button to select a competitor's site and see if answers are more readily available there.

4. Clarify all industry-specific terminology so that the general public can understand what you're saying. People will lose respect for the vendor or proprietor that uses big words that we have to find in a dictionary in order to follow the conversation.

5. Look for niche markets within your industry. We've seen each of our clients' site rankings reach great heights on obscure words within their sites. When you hit upon one of these potential niche markets, be prepared to expand upon your content and product listings with regard to that keyword. You have the proverbial "corner" on that market. Be responsive!